The CvA (Comité van Aanbeveling) or Committee of Recommendation safeguards the quality of the MARUG Conference. This year the board consists of:

Koen Schuiling

Mayor of Groningen

Prof. C. Wijmenga

Rector Magnificus RUG

Prof. dr. P.C. Verhoef

Professor Marketing

Prof. dr. L.M. Sloot

Professor Retail Marketing

Dhr. L. Tjoa 

Co-Founder GoSpooky

Dhr. J. Bosma 

Head of Customer & Market Advice NS

Dhr. H. Zijlstra 

DirectorCustomer Insight - AIRFRANCE/KLM

Dhr. D. Ubels

Co-founder & General Manager - MobPro

Dhr. L. Oerlemans

Head of International Retail Operations at Rituals

Dhr. E. de Haan

Assistant Professor University of Groningen

Mw. H. Meijer

Greenhouse Innovation Leader at Deloitte

Mw. L. Goldschmidt

Team Leader at Coty

Mw. M. Vonk

E-commerce Manager at

Dr. H. Risselada

Assistant Professor University of Groningen

Prof. Dhr. J. de Vries

President Executive Board University of Groningen

Prof. em. dr. P.S.H. Leeflang

Frank M. Bass Distinguished Professor of Marketing

Dhr. P. Kattestaart

Principal Consultant at Capgemini Invent