The CvA (Comité van Aanbeveling) or Committee of Recommendation safeguards the quality of the MARUG Conference. This year the board consists of:
 

Dhr. P.E.J. den Oudsten

Mayor of Groningen

Prof. dr. E. Sterken

Rector Magnificus RUG

Prof. dr. P.S.H. Leeflang

Professor Marketing

Prof. dr. P.C. Verhoef

Professor Marketing

Prof. dr. L.M. Sloot

Professor Retail Marketing

Prof. dr. J. de Vries

Chairman Executive Board RUG

Drs. F.J. Paas

Commisioner of the King (Groningen)

Dhr. L. Tjoa 

Co-Founder GoSpooky

Dhr. T. Jaski

Head of Social Media - ING

Dhr. W. Kraus

Director Bol.com Retail Media Group

Dhr. J. Bosma 

Head of Customer & Market Advice NS

Mw. S. Ekel 

Head of Marketing - Twitter Benelux

Dhr. H. Zijlstra 

DirectorCustomer Insight - AIRFRANCE/KLM

Mw. F. Polman

Marketing Manager Hair & Baby - Unilever

Dhr. D. Ubels

Co-founder & General Manager - MobPro