About DataBay

Everybody is aware of the overwhelming amount of (customer) information available in our era of big data – but it isn’t always so obvious how to use that information to get a better grip on customer behaviour. That’s where we come in.

Databay uses actionable insights to help leading national and international players in all kinds of industries seize opportunities and realise constantly optimised return on investment through data-driven marketing (strategies).

By optimising the use of their data, our clients discover the right moment to get their message out to reach their customers. This is how we offer clients new opportunities, creating intelligent data-driven marketing for CRM, e-commerce, e-mail, mobile and media campaigns. 

Databay is an innovative marketing intelligence scale-up founded in 2005, and which is part of DDB Unlimited (‘the performance agency’). Databay’s clients include a wide range of local and international clients including McDonald’s, HEMA, Centraal Beheer, Philips, Toyota and Bol.com.

We are proud of our connection with the (MA)RUG as many of our employees graduated from the RUG themselves. Maybe you will help to strengthen this connection, as we are always on the lookout for talents to work with us, write their thesis or do an internship.