About De Nieuwe Zaak

Growing to the next level

As digital commerce experts we're helping customers with the next step in their development.
Our 100 experts work, together with our clients, in multidisciplinary teams. All with the same passion for e-commerce. We integrate strategy, creation, technology and marketing. Everyday a little bit better and one step ahead.



Conversion Rate Optimization using nudging

The impact of conversion rate optimization can be huge! Imagine the effect of a 10-20% raise of conversion rate of a website on the ROI on the marketing budget, or customer loyalty after great customer experiences…

In this workshop Frank Beke and Marlies Wilms Floet will unveil the secrets of how a successful conversion rate optimization process is structured and how (psychological) nudges are being used in a data-driven environment. Using the ‘Conversion Booster' gamecards (54 cards with nudges and heuristics) attendants are learned how to put this into practice on the MARUG-website.