Merkle is a leading data-driven, technology-enabled performance marketing agency, part of dentsu, and has more than 50 branches and 13.000 employees. More than 285 people work together in our offices in Amsterdam and Rotterdam with leading customers such as Microsoft, T-Mobile, ASML, HEMA, Marktplaats, Leen Bakker, VodafoneZiggo, NS and Signify. The company is a strategic partner of Google, Adobe, Salesforce, Bol.com, Selligent. At the MARUG Conference 2022, two consultants from the Amsterdam office will be present.
What can you expect from the workshop?
The case we present is about a significant player in the e-bike market. Given the profile of this company, the market that it is in and the (marketing) data of the last few years, we ask you to come up with a suitable marketing strategy for this company for the upcoming year. As in line with our love for data we provide you with a dataset to analyse. Don’t worry, you do not necessarily need any major data analytics skills to come up with a solution. You could use regression models for example, but some basic Excel/Sheets skills will also suffice. Creativity and a clear line of reasoning based on the data are rewarded. Because we are going to work with data, we require you to bring a laptop. See you there!