About Rituals

They are everywhere: at any given moment, of every single day, waiting to be discovered, eager to share the beauty within them. They are the seemingly meaningless moments we all tend to overlook. 

Rituals unveils these moments and reminds you to experience them with joy. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scent of Asian incense, Rituals allows you to find happiness in the smallest of things.

About the masterclass

Rituals created 1,097 new jobs in the period 2012-2016 and tops a new list of the fastest growing Dutch firms by researchers at the Erasmus University. Rituals now operates more than 500 outlets worldwide. Its founder Raymond Cloosterman said: “We are opening two or three stores a week and hired and trained 2,400 employees last year.” How does such a fast growing company determine its marketing strategy? We will tell you all about it during our Masterclass at the MARUG Conference!