About Mars

Mars was founded in 1911 when Frank C. Mars started selling home-made candy in Tacoma, Washington, USA. Our family-owned business moved to the UK and in 1962 Forrest Mars Jr. built the biggest chocolate bar factory in the world in Veghel, the Netherlands. Today, we are one of the largest privately owned businesses in the world with net sales of over $33 billion! We operate in 74 countries with more than 346 locations and own many household name brands. The biggest brands internationally are PEDIGREE®, ROYAL CANIN®, M&M’s®, SNICKERS® and DOVE®.

About the masterclass

Mars, a well-established multinational with a large loyal customer base. But how did the Mars brands became so well known? What drives brand growth and how do you hold on to it? In this masterclass Lucie Perreaux, an experienced brand manager at Mars, will shed some light on these questions. She will elaborate on the theory and reasoning behind our marketing strategies. Moreover, she will clarify the importance of strong branding by evaluating recent campaigns of some our brands. In short, a must witness masterclass for all branding enthusiasts.