De Nieuwe Zaak masterclass 

Conversion Rate Optimization using nudging.

The impact of conversion rate optimization can be huge! Imagine the effect of a 10-20% raise of conversion rate of a website on the ROI on the marketing budget, or customer loyalty after great customer experiences…

In this workshop Frank Beke and Marlies Wilms Floet will unveil the secrets of how a successful conversion rate optimization process is structured and how (psychological) nudges are being used in a data-driven environment. Using the ‘Conversion Booster' gamecards (54 cards with nudges and heuristics) attendants are learned how to put this into practice on the MARUG-website.