Driving brands like Vichy and La Roche-Posay, L’Oréal’s Active Cosmetics Division is an innovative division with a big market share and fast growth. It is a unique retail channel because at all times there is a professional present that can provide advice based on their medical knowledge.
For the following reasons this is why this is a difficult channel: consumers only visit a pharmacy when they need a specific product, they prefer to buy shameful products online, and the opening hours of pharmacies are a struggle for the working class. Consequently, the Active Cosmetics Division recently launched their omni-channel strategy where they also commit to online retailers. This conference, Frank Oude Avenhuis will give a masterclass about the Active Cosmetics Divison. He is former MARUG Chairman and started as a marketing trainee at L’Oréal