Workshop Merkle

The digital marketing world is a disruptive one. New trends emerge and fade away, new channels come and go. We will dive into this very active world and let you in on how we adapt to stay ahead.

From Voice Search to new social networks like TikTok, Merkle is watching them closely. We will talk about how we follow trends with our innovation team and innovation radar, and how we transform observed trends into a client’s strategy. One of the innovations gaining more traction within the Netherlands is Voice Search. Merkle recently won an Dutch Search award for their work with and for Europcar. This Voice Search case will be one of the new channels we will discuss during the masterclass.

The masterclass will be given by Freek Spithoven and Marc van Eck, both former MARUG members who graduated from the MSc Marketing Intelligence in 2019. Besides all innovations, they will also discuss Merkle’s culture and career opportunities.