The day will he hosted by our chairman of the day: Rik van de Westelaken! The day will be opened with an explanation of the development around Artificial Intelligence in the marketing world by dr. J. van Doorn (University of Groningen) on the basis of scientific insights. Thereafter, Kevin Capota (CMO L’Oreal) will explain how businesses in the FMCG sector can make use of this development. He will further discuss the influence of AI on the interaction with the consumer. Then Marc van Eijs (director information management Customer Marketing KLM) will talk about AI and service in KLM. Finally Bart Voorn (Director HR Analytics Ahold Delhaize) will discuss the possibilities of AI in the retail sector with the AIR Lab. He will also further discuss the analytical side of this new technology.

Next to those keynotes interesting TED talks will take place, which will highlight another side of Artificial Intelligence! The first TED talk is about privacy risks by Qbit and the second one is about ethics by TNO.