Chairman of the day 

The day will he hosted by our chairman of the day: Rik van de Westelaken! 

Since 1999 Rik van de Westelaken has been working for the Dutch broadcasting company NOS. He started his career as an editor and reporter. Later on he became a news anchor for television (NOS News) and radio (NOS Radio 1 News). After 17 years of loyal and hard work for NOS, Rik joined the Dutch TV channel Net5. Where he presented several TV programmes. It was a new step in his career. For one of the programmes: ‘Rik Over De Grens’ Rik travelled all around the world looking for interesting stories to tell.

In addition, he presented ‘Team Vermissingen’ for the Dutch TV channel SBS6. ‘Team Vermissingen’ helps solve cold missing person cases with the help of its viewers and a team of experts in the field of crime and cold cases. He also presented the news program ‘EenVandaag’. Moreover, in recent years he was reporting for a few special broadcasts for NOS, such as the marriage and inauguration of King Willem-Alexander, the Paralympic Games in Peking 2008, the Liberation Day Concert and the day of national mourning with regard to the aircraft’s accident of MH17. In the next few months he will present the popular program ‘Wie is de Mol?’.


The day will be opened with an explanation of the development around Artificial Intelligence in the marketing world by dr. J. van Doorn (Rijksuniversiteit Groningen) on the basis of scientific insights. Thereafter, Kevin Capota (CMO L’Oreal) will explain how businesses in the FMCG sector can make use of this development. He will further discuss the influence of AI on the interaction with the consumer. Bart Voorn (Director HR Analytics Ahold Delhaize) will discuss the possibilities of AI in the retail sector with the AIR Lab. He will also further discuss the analytical side of this new technology.

Next to those keynotes interesting TED talks will take place, which will highlight another side of Artificial Intelligence!