The first keynote speaker of the Conference Day is Evert de Haan.
Evert de Haan is since November 2019 assistant professor of marketing at the University of Groningen. Before this he was an assistant professor at the Goethe University Frankfurt, Germany. He has obtained his PhD in January 2016 at the University of Groningen. Evert's research addresses topics related to digital marketing and customer relationship management. Current research projects by Evert focus on the usage of mobile devices in the online customer journey, the effectiveness of online advertising, the consequence of ad blocking, and how to use customer metrics and other marketing metrics to improve customer service and firm performance. Evert’s research has been published in peer reviewed journals such as the "Journal of Marketing" and the "International Journal of Research in Marketing". Evert has worked with several companies in the Netherlands, Germany, and Norway on projects generating both scientific and practical insights, including projects related to omnichannel marketing.