Kevin Capota - Chief Marketing Officer
Kevin Capota (CMO L’Oreal) will explain how businesses in the FMCG (Fast Moving Consumer Goods) sector can make use of the development of Artificial Intelligence. Kevin Capota (35) is CMO of L’Oréal Nederlands and he is in that role responsible for the transformation of L’Oréal to a data-driven marketing organization. Kevin has been leading this transformation in the marketing and digital teams for the past 3,5 years focusing on personalized (data-driven) media, developing e-commerce and building digital love brands. With the acquisition of Modiface (a leading AR beauty tech company) in the spring of 2018 L’Oréal has kickstarted its mission to become the no 1 beauty tech company. Prior to his role as CMO Kevin worked for 7 years in the marketing team of L’Oréal Paris on the hair and skincare categories, in his current role he can combine this experience with his background as a product designer.
In this second keynote, Kevin will explain why digitization is those days the mother of all transformations and how this has changed the customer journey and the interaction with customers. The digital transformation profoundly transformed marketing at L’Oréal. After the first phase of digitization, which consisted of ecommerce, personalization and building a love brand, it is now time for a new phase of services & personalization. Think about AR beauty services and all kind of AI devices L’Oréal can offer in cooperation with Modiface. Digital and beauty are a perfect match!