The second keynote speaker of the Conference Day is Lysander Oerlemans

After short stints in the gastronomy business, introducing an American casual dining formula to The Netherlands and Germany, and in hygiene paper, selling hygiene concepts to industrial and hospitality clients, Lysander Oerlemans joined the LVMH Group in 2000 and worked with luxury brands in wines & spirits and perfumes & cosmetics in multiple European countries for more than 17 years. First encounters with Dutch home & beauty brand Rituals sparked his curiosity and in 2017, given the chance to join this fast-growing company, he jumped at the opportunity, taking on the Head of Retail role for Germany. In April of 2019, Lysander moved to the head office in Amsterdam where he currently manages the global commercial retail operations.