University of Groningen

Dr. Jenny van Doorn - Professor University of Groningen

The day will be opened with an explanation of the development around Artificial Intelligence in the marketing world by dr. J. van Doorn (Rijksuniversiteit Groningen) on the basis of scientific insights. Jenny van Doorn is Associate Professor of Marketing at the Faculty of Business and Economics at the University of Groningen, the Netherlands. Her research focuses on sustainability, food waste, and the use of new technology in the service frontline, such as customer engagement (i.e. non-transactional customer behavior) and robotics. Her work has appeared in a number of journals including Journal of Marketing, Harvard Business Review, Journal of the Academy of Marketing Science and Journal of Retailing. She has worked with several companies in Germany, the Netherlands and the US on projects generating both scientific and practical insights and is also a researcher for the Customer Insights Center (CIC) at the University of Groningen.