Intelligent Impact:
When Digital Becomes Human

We are entering a new phase of digital transformation, which will change the world forever. Mobile phones and social media connect us more than ever and the accessibility of information is ever growing. The world is changing dramatically as we are now entering an era of a new revolution in technology: Artificial Intelligence (AI).

If you have ever commanded a plastic tower the size of a Pringles tube to play Ed Sheeran, tweaked your home central heating from the office or bought a product that Amazon recommended, then you have had a close encounter with Artificial Intelligence. AI is about the capability of a machine to imitate intelligent human behavior. The main objective is to have machines learn mass amounts of data and process through it quicker than a human mind is able to do.

AI will have an impact on every aspect of our lives, but the biggest impact will be on Marketing. In Marketing, AI-concepts in combination with customer data can be used to respond to the next move of a customer and to improve the customer journey. This way, marketers are able to improve forecasting, targeting, analysis, recommendation, search behaviour and customer service to generate the most personalized customer approach possible. During the 30th MARUG Conference we will learn everything about these possibilities!

Leading companies are already moving from a mobile-first to an AI-first strategy and it will change the expectations of customers very quickly. Customers will arrive in a world of faster than real-time customer service, where user interfaces offer the ultimate convenience. Therefore, the interaction with the customer is becoming extremely important. AI chatbots are becoming the preferred choice of delivery for a highly personalized and intelligent user experience. Also, the popularity of Virtual and Augmented Reality is growing every day. The world is increasingly dominated by huge technology platforms like Google, Facebook and Amazon. Smaller businesses need to work smart to fight back by investing in marketing to machines, investing in the human touch, and finding the right communication channels. The day after tomorrow is a world in which only the best possible user interfaces like voice-controlled assistants will survive. It is a world in which convenience will become the new loyalty. We may soon have to accept that Artificial Intelligence provides us services that we need or drives us towards an outcome we desire. It is time to prepare, time to invest, time to act.

Do you want to know more about this major Intelligent Impact? Come find out at the 26th of February 2019 at the 30th MARUG Marketing Conference, where digital will become human!