About the workshop

ANWB is an association that, with a unique mix of influencing and service activities, represents the interests of its more than 4.7 million members in the fields of mobility, holidays and leisure. With its activities ANWB wants to contribute to the sustainable development of Dutch society.

As a brand with a 138-year history, ANWB also believes it is important to remain contemporary and innovative, so that new and future generations continue to associate ANWB as a brand at the heart of society.

In this workshop we will tell you more about ANWB, what the company stands for and finds important, and we want to challenge you to come up with a campaign that reaches, surprises and inspires the target group 18 - 28 year olds.