Workshop Wolters Kluwer
With a history of almost 185 years, Wolters Kluwer is definitely not a new player on the market. In the meantime, the company has made a revolution from traditional print products to fully digital solutions for professionals in various industries.
In an environment in which almost all on- and offline marketing resources are used, a lot can also be optimized. Should we focus more on personalisation of our digital platforms or do we invest energy in fully automated marketing campaigns? And what impact does influencer marketing have on our business? In Wolters the Kluwer's workshop you can think along with a topical issue and fresh ideas will be rewarded in an original way.