Workshop Groningen Business Data Centre
The Groningen Digital Business Centre (GDBC) is focused on strengthening the northern digital sector. During the workshop of the GDBC relevant themes and subjects regarding digital business and data analytics will be discussed. An interactive workshop will be presented where participants are able to discuss how to intertwine digital business and marketing.
Workshop Customer Insight Center RUG
Jana Holthöwer will give a workshop on AI and robotics in marketing. In this workshop, you will explore how AI fits in the big picture: How do customers feel in different service settings when they are being served by AI? Are there certain settings where they may even prefer AI? Will AI augment or substitute jobs? And who will be the boss, AI or the human employee?