Lecture about: The steps of creating content with owned media
Fleur Polman studied in Groningen and was part of the MARUG board in 2008-2009. During her master (2010) she decided to do an internship at Unilever. It became clear that she really has a passion for marketing. As Unilever is one of the key players when it comes to building brands, she decided to apply for a Unilever traineeship. This worked out well and she started in September 2011. After several jobs within the hair category she’s currently Marketing Manager for Hair & Baby. Responsible for two biggest and well known ‘local jewels’ Andrélon and Zwitsal.
Millions of consumers worldwide choose one of our many successful and strong brands every day, including Ax, Becel, Ben & Jerry's, Calvé, Dove, Knorr, OLA, Omo and Unox. With our product portfolio of around 400 brands, we are one of the world's largest producers of food and products for household and personal care. We believe in the strength of our brands to improve the quality of people's lives. We also believe in doing what is right, both with regard to society and the environment. Our vision is an inspiration and an incentive.