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The theme of the upcoming MARUG Conference is unfortunately not yet known. We can, however, give a small look back at how last year’s theme was put together.

Last year’s theme was:

‘The Power of Human Connection – get attention by giving attention’ 


‘‘Human-centered marketing has become more important now than ever before. Last year we looked at several methods and angles that focused on creating a sustainable relationship with the customer, on getting the attention of the customer by giving attention to the customer. It is about the next level of marketing, which can no longer be classified as Business-To-Business or Business-To-Consumer. The marketing of the future is Human-to-Human."