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Marketing in need for transformation

But how do companies implement this custom expression within the marketing strategy? How do companies deal with the high expectations expressed by the customer and how do you stay relevant?

Nowadays, it is no longer just about offering the customer a product, it goes one step further. Companies need to help customers improve their lives. Knowing and feeling the customer in such a way that you can help make decisions that will benefit their lives. 

Modern marketing, how it is called, is about presenting growth on three different levels; as a company, the individual customer and the relationship with the customer. You have to come up with solutions, which can help customers without them have to say the problem out loud.