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Rising expectations of consumers

The hyper-personalization concept provides an opportunity for marketers to deliver real-time, anywhere-anytime content and customer experience at an individual level.

Loyal customers are a precondition for the future. Transparency is indispensable to create stronger customer loyalty. Giving customers insight into all steps within your production process, the ins and outs behind the scenes, that makes a company reliable. 

This reliability and loyalty will play an increasingly important role in the decision-making process for customers. You create more loyalty by linking steps within your order process to a communication message.

How do companies deal with different headlines in today’s media? When a company posts about the war in Ukraine, it’s very easy for customers to criticize the fact that they didn’t do it for Afghanistan and Iran.