The CvA (Comité van Aanbeveling) or Committee of Recommendation safeguards the quality of the MARUG Conference.
| Dr. M. J. Gijsenberg | Associate Professor of Marketing at the University of Groningen | |
| Dhr. R. Paas | King's Commissioner for the province of Groningen | |
| Prof. dr. P.C. Verhoef | Dean & Professor at the University of Groningen | |
| Prof. dr. L. M. Sloot | Founder & Director of EFMI Business School and | |
| Eva Apparcel | Director Media Innovation & Sustainability Partnerships at Procter & Gamble | |
| Marijke Leliveld | Academisch speaker | |
| Dhr. H. Zijlstra | DirectorCustomer Insight - AIRFRANCE / KLM | |
| Prof Dhr. J. de Vries | President Executive Board University of Groningen | |
| Dhr. E. de Haan | Associate Professor of Marketing at the University of Groningen | |
| Mw. H. Meijer | Manager Education Netherlands at the Sound and Vision Institute | |
| Mw. L. Goldschmidt | Head of Business Development at Erasmus Enterprise | |
| Prof. em. dr. P. S. H. Leeflang | Frank M. Bass Distinguished Professor of Marketing | |
| Dhr. R. Redczus van Berkel | Founder & Owner N8W8 | |
| Dhr. L. Tjoa | Co-Founder GoSpooky | |
| Ron Simpson | Founder of the Avocado Show and the SKYBOX | |
| Jori van de Spijker | Global Head of Brand & Communication at DJV Insight | |
| Kim van der Velden | Brand Manager at Swapfiets | |
| Roelien Kamminga | Mayor of Groningen | |