The CvA (Comité van Aanbeveling or Committee of Recommendation safeguards the quality of the MARUG Conference.
| Dr. M. J. Gijsenberg | Associate Professor of Marketing at University of Groningen |
| Dhr. R. Paas | King's Commissioner for the province of Groningen |
| Prof. C. Wijmenga | Rector Magnificus RUG |
| Prof. dr. P.C. Verhoef | Professor Marketing |
| Prof. dr. L. M. Sloot | Professor Retail Marketing |
| Dhr. L. Tjoa | Co-Founder GoSpooky |
| Dhr. C. Mendes Aguiar | Commercial Director Parcels and E-commerce Benelux |
| Dhr. H. Zijlstra | DirectorCustomer Insight - AIRFRANCE / KLM |
| Mw. F. Bout | Online Video Manager bij ANWB |
| Dhr. E. de Haan | Assistant Professor University of Groningen |
| Mw. H. Meijer | Manager Education Netherlands at the Sound and Vision Institute |
| Mw. L. Goldschmidt |
Team Leader at Coty |
| Dhr. R. Redczus van Berkel | Founder & Owner N8W8 |
| Prof. em. dr. P. S. H. Leeflang | Frank M. Bass Distinguished Professor of Marketing |
| Prof Dhr. J. de Vries | President Executive Board University of Groningen |
| Koen Schuiling | Mayor of Groningen |
| Bart van Kuijk | Director of Communications & Fundraising at Amnesty International |