The CvA (Comité van Aanbeveling) or Committee of Recommendation safeguards the quality of the MARUG Conference.
| Dr. M. J. Gijsenberg | Associate Professor of Marketing at the University of Groningen |
| Dhr. R. Paas | King's Commissioner for the province of Groningen |
| Prof. dr. P.C. Verhoef | Dean & Professor at the University of Groningen |
| Prof. dr. L. M. Sloot | Founder & Director of EFMI Business School and |
| Prof. dr. J. van Doorn | Professor of Service Marketing |
| Marijke Leliveld | Academisch speaker |
| Dhr. H. Zijlstra | DirectorCustomer Insight - AIRFRANCE / KLM |
| Prof Dhr. J. de Vries | President Executive Board University of Groningen |
| Dhr. E. de Haan | Associate Professor of Marketing at the University of Groningen |
| Mw. H. Meijer | Manager Education Netherlands at the Sound and Vision Institute |
| Mw. L. Goldschmidt | Head of Business Development at Erasmus Enterprise |
| Marcel Molenaar | Director of Marketing Solutions LinkedIn Benelux |
| Prof. em. dr. P. S. H. Leeflang | Frank M. Bass Distinguished Professor of Marketing |
| Dhr. R. Redczus van Berkel | Founder & Owner N8W8 |
| Dhr. L. Tjoa | Co-Founder GoSpooky |
| Ron Simpson | Founder of the Avocado Show and the SKYBOX |
| Jori van de Spijker | Global Head of Brand & Communication at DJV Insight |
| Kim van der Velden | Brand Manager at Swapfiets |
| Roelien Kamminga | Mayor of Groningen |
| Michiel Jansen | Global Conversion Optimisation Lead at ING |