About RUG Customer Insights Center

The Customer Insights Center of the University of Groningen (CIC) connects academic marketing knowledge with real-world impact. We bring companies, researchers, and students together to turn customer insights into smart decisions.
For Marketing students, CIC offers access to exclusive internships at leading companies. After selection by CIC, your CV doesn't end up at the bottom of the pile, but lands directly on the manager's desk - often with the flexiblity to combine your internship with thesis.
Meet us at the MARUG Conference 2026!
