| Timeslot | Activity | Who | Location |
| 09:15 - 10:00 | Reception | Business Lounge | |
| 10:00 - 10:15 | Grand opening |
Stefan van Veen (Chair MARUG Conference) Ron Simpson (Chair of the Day) |
Kinepolis |
| 10:15 - 10:35 | Academic Introduction | Jenny van Doorn (Professor of Service Marketing at the Rijksuniversiteit Groningen) | Kinepolis |
| 10:35 - 11:10 | Keynote 1: Diving into the Consumer's Mind - Unveiling Real Needs and Desires |
Wouter Rikaart (Brand Manager at Procter & Gamble) Eva Apparcel (Director Media Innovation & Sustainability Partnerships at Procter & Gamble) |
Kinepolis |
| 11:10 - 11:30 | Break | Kinepolis Foyer | |
| 11:30 - 12:05 | Keynote 2: A Customer-Centric Odyssey - Discovering the Digital Thread in Customer Journeys |
Tom Keuleneer (Strategic Enterprise Account Executive at Salesforce) Floris Cobben (Solution Engineer at Salesforce) |
Kinepolis |
| 12:05 - 12:25 | Leeflang Thesis Award |
Peter Leeflang (Founder of the MARUG) Martijn Keizer (Professor of Marketing at the Rijksuniversiteit Groningen) |
Kinepolis |
| 12:25 - 13.00 | Keynote 3: From Transaction to Trust - Cultivating Everlasting Connections | Karlijn Vogel-Meijer (Head of Industry at Meta) | Kinepolis |
| 13:00 - 13.50 | Lunch or Recruitment Lunch | Partners | Business Lounge, Wine&Dine |
| 13:50.- 15.50 | Workshops | Partners | Workshop rooms |
| 15:50 - 16:10 | Break | Business Lounge | |
| 16:10 - 16:45 | Discussion Panel: Beyond Data and Analytics - Safeguarding Human Data in Tech-Driven Marketing |
Rodger Werkhoven (Creative Directer at OpenAI) Rick Bakker (Digital Marketing Consultant & Innovation Lead at Tomorrowmen) |
Kinepolis |
| 16:45 - 17:00 | Closing remarks |
Ron Simpson (Chair of the Day) Stefan van Veen (Chair of the MARUG Conference) |
Kinepolis |
| 17.00 - 18.00 | Business Dates and Social | Partners | Wine&Dine, Hattrick's Pub |
| 19.00 - 21.30 | Recruitment Diner | Partners | News Café |
| 22.00 - 02:00 | Afterparty | 't Vaatje |