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Keynote 1

Procter & Gamble (P&G)

Procter & Gamble (P&G) is a multinational consumer goods corporation. The company has grown to become one of the world’s largest and most recognizable companies in the fast-moving consumer goods (FMCG) industry. P&G is known for a wide range of household and personal care products.

Wouter Rikaart is a Brand Manager at P&G. Previously, he worked on the launches of ‘GilletteLabs’ and the Venus razor for the intimate area.

Eva Apparcel is the Director of Media Transformation and Sustainability Partnerships at P&G, and has driven brand growth for Pampers, Gillette, and Dreft.

During the conference, Wouter and Eva will speak on the first sub-theme: ‘Diving into the consumer’s mind - Unveiling real needs and desires’.