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Students have the opportunity to engage with companies interactively through various workshops hosted by our partners. Some workshops include CV selection processes, while others do not. This provides an excellent opportunity for companies to inform and enthuse students about their organization. They can present marketing-related cases or introduce new products, seeking fresh insights from the students.

Participating in one of the workshops is a great way to get to know a company and maybe even your future employer. These workshops will start with a company presentation and will continue with a business case. During this case, you will have the opportunity to solve a real life problem with your team. Cases are a good way to present your competencies to recruiters, but also to see what a company does in everyday business.

The companies hosting workshops at the conference are: Belsimpel, L'Oréal, SchaalX, Nederlande Loterij, Wehkamp, Riedel, and Elevation Group. Additionally, there is a general workshop hosted by GDBC. When registering for the conference, you can indicate your preferences for the workshop. Below, you will find a brief description of each workshop offered on March 12th:

Belsimpel - CV selected
Next-Gen Marketing – Connect Gen Z with Google Pixel

Join Belsimpel’s innovative workshop, "Next-Gen Marketing – Connect Gen Z with Google Pixel," at the upcoming marketing conference. This session offers a unique peek into the future of digital marketing strategies aimed at Generation Z. In this interactive workshop, participants will get hands-on experience with a real-life case study centered around the Google Pixel. Discover cutting-edge marketing techniques and tools that resonate with Gen Z’s values and digital habits. Engage in collaborative problem-solving, brainstorming sessions, and strategic planning.

L'Oréal - CV selected
L'Oréal Brandstorm: An Innovation Competition for Everyone Under 30

Unleash your creativity and showcase your innovative spirit in the L'Oréal Brandstorm, a prestigious global competition designed specifically for ambitious, forward-thinking individuals under 30. This workshop is your gateway to understanding how you can be a part of an exciting journey of innovation, branding, and product development with L'Oréal, the world leader in beauty and cosmetics.
Join us for an inspiring session where you will learn the ins and outs of the L'Oréal Brandstorm competition. Led by a team of L'Oréal's most innovative minds and successful Brandstorm alumni, this workshop is designed to ignite your passion for innovation and give you all the tools you need to succeed in the competition.

SchaalX - CV selected 
What a Marketing Traineeship at SchaalX Entails

During the workshop, SchaalX will bring one of their current trainees to join them during the MARUG Conference. In this workshop, participants will have the opportunity to dive into a real-life case in collaboration with an assignment given by Vattenfall. This experience will showcase what a marketing traineeship at SchaalX entails, and what it can bring recent graduates.

Nederlandse loterij
How to Build Your (Online) Brand as the Main Sponsor of TeamNL During the Olympic Games

Dive into the dynamic world of sports marketing and brand building with Nederlandse Loterij at our exclusive workshop, "How to Build Your (Online) Brand as the Main Sponsor of TeamNL During the Olympic Games." This session offers a unique opportunity to explore the multifaceted approach to branding and marketing in the context of a major international sporting event.
Hosted by Nederlandse Loterij, a proud main sponsor of TeamNL, this workshop will guide you through the journey of creating a successful online brand presence that aligns with the values and excitement of the Olympic Games. Led by our expert marketing professionals and a current trainee who has been directly involved in our sponsorship activities, participants will gain firsthand insights into strategic planning, campaign execution, and the nuances of leveraging a sponsorship to enhance brand visibility and engagement.

Beyond the Sale: Decoding Retail Churn Dynamics

Delve deep into the complexities of customer retention and churn with Wehkamp Retail Group's enlightening workshop, "Beyond the Sale: Decoding Retail Churn Dynamics." In the ever-evolving landscape of retail, understanding the underlying factors that lead to customer churn is crucial for maintaining growth and ensuring long-term success. 
Join us for this essential session, where Wehkamp's top retail experts and seasoned marketing professionals will share their insights and strategies on minimizing churn and maximizing customer loyalty.

How to Survive a Perfect Storm in FMCG

Navigate through the turbulent waters of the Fast-Moving Consumer Goods (FMCG) industry with Riedel’s exclusive workshop, "How to Survive a Perfect Storm in FMCG." In today’s rapidly changing market landscape, facing challenges such as supply chain disruptions, changing consumer behaviors, and increased competition can feel like sailing through a perfect storm. Riedel, a leading name in the beverage industry, offers you a lifeline.
Join us for this immersive session, where Riedel's seasoned professionals and dynamic marketing trainees share their experiences and strategies for weathering the toughest industry challenges. 

Elevation Group
The Power of Persuation & Negotiation

Unlock the secrets of effective communication with Elevation Group's transformative workshop, "The Power of Persuasion & Negotiation." In today’s fast-paced business world, the ability to persuade and negotiate effectively can be the difference between success and failure. Whether you're securing a new deal, leading a team, or managing client relationships, mastering these skills is essential. 
Join us for this impactful session, where leading experts from Elevation Group will provide you with the tools and techniques to enhance your persuasive abilities and negotiation strategies.

General workshop by Bas Baalmans (GDBC)
Welcome to Our Introduction to Artificial Intelligence (AI) Workshop for Students!

Are you ready to embark on an exciting journey into the world of Artificial Intelligence? This workshop is designed specifically for students like you who are curious about AI and its endless possibilities. Whether you’re a complete beginner or have a little background knowledge, our interactive sessions will help you understand the basics of AI, how it’s transforming the world around us, and its implications for the future. So, bring your enthusiasm and your questions, and let’s dive into the world of AI together. This workshop is your first step towards understanding the technology that will define our future. Get ready to be inspired, to learn, and to explore the limitless potential of Artificial Intelligence!