Beyond the Click: From Attention to Connection
Capturing attention is only the first step, keeping it, is what truly defines success. In a world where the average attention span lasts mere seconds, brands must learn to turn brief moments of curiosity into meaningful relationships that stand the test of time.
This keynote examines how businesses can guide consumers along the attention journey: from the two-second scroll stop, to two minutes of genuine engagement, to two years of loyalty. Through community building, storytelling, and emotional resonance, brands can move from transactional marketing to relational marketing, transforming short-lived impressions into long-term trust and advocacy.