The Creative Algorithm: Adapting to a World Powered by AI
AI is reshaping the way people search, think, and create. Consumers no longer “Google” for answers, they turn to models like ChatGPT for instant insights, advice, and inspiration. This shift redefines how people discover brands, form opinions, and make decisions.
For marketers, the challenge is twofold: how to remain visible in an AI-driven landscape, and how to use these same tools to enhance creativity rather than replace it. Generative AI allows brands to analyze behavior, personalize messages, and produce content faster than ever before, but without the human touch, even the smartest algorithm risks feeling empty.
This keynote dives into how AI can serve as a creative amplifier. How can companies blend machine efficiency with human imagination? How does technology shape originality, storytelling, and emotional connection in marketing? The answers will define the next era of brand creativity.