Program - MARUG Conference

Walk-in
9:30 AM - 10:00 AM
Grand Opening
10:00 AM - 10:15 AM
Academic Opening
10:15 AM - 10:35 AM
Keynote Jenny van Doorn
By: Academisch Spreker
Type: Keynote
Keynote 1
10:35 AM - 11:10 AM
Keynote 1: Procter & Gamble
By: Eva Apparcel, Wouter Rikaart
Type: Keynote
Coffee Break
11:10 AM - 11:30 AM
Keynote 2
11:30 AM - 12:05 PM
Keynote 2: Salesforce
By: Floris Cobben, Tom Keuleneer
Type: Keynote
Leeflang Thesis Award
12:05 PM - 12:25 PM
Leeflang Thesis Awards
By: Martijn Keizer
Type: General
Keynote 3
12:25 PM - 1:00 PM
Keynote 3: Meta
By: Karlijn Vogel
Type: Keynote
Business Lunch
1:00 PM - 1:50 PM
- Business Lunch Belsimpel (CV selection)
  By: Belsimpel
  Type: Business Lunch
- Business Lunch Nederlandse Loterij (CV Selection)
  By: Nederlandse Loterij (cv)
  Type: Business Lunch
- Business Lunch SchaalX (CV Selection)
  By: SchaalX
  Type: Business Lunch
General Lunch
1:00 PM - 1:50 PM
General Lunch
By:
Type: General
Workshops
1:50 PM - 3:50 PM
- General GDBC AI Masterclass
  By: Bas Baalmans
  Type: Workshop (mandatory)
- Workshop Belsimpel: Next-Gen Marketing - Connect Gen Z with Google Pixel (CV Selection)
  By: Belsimpel
  Type: Workshop (mandatory)
- Workshop Elevation Group: The Power of Persuation & Negotiation
  By: Elevation Group
  Type: Workshop (mandatory)
- Workshop L'Oréal (CV Selection)
  By: L'Oréal
  Type: Workshop (mandatory)
- Workshop Nederlandse Loterij: How to Build Your (Online) Brand as a Main Sponsor of TeamNL During the Olympic Games
  By: Nederlandse Loterij
  Type: Workshop (mandatory)
- Workshop Riedel: How to Survive a Perfect Storm in FMCG
  By: Riedel
  Type: Workshop (mandatory)
- Workshop SchaalX: What a Marketing Traineeship at SchaalX entails (CV Selection)
  By: SchaalX
  Type: Workshop (mandatory)
- Workshop Wehkamp: Beyond the Sale: Decoding Retail Churn Dynamics
  By: Wehkamp
  Type: Workshop (mandatory)
Coffee Break
3:50 PM - 4:10 PM
Discussion Panel
4:10 PM - 4:45 PM
Discussion Panel
By: Rick Bakker , Rodger Werkhoven
Type: Keynote
Final Considerations
4:45 PM - 5:00 PM
Final Considerations
By: Ron Simpson
Type: General
Network Social
5:00 PM - 6:00 PM
Network Social
By:
Type: Network Social
Business Dates
5:00 PM - 6:00 PM
- Business Dates Belsimpel (CV Selection)
  By: Belsimpel
  Type: Business Date
- Business Dates Engie (CV Selection)
  By: Engie
  Type: Business Date
- Business Dates SchaalX (CV Selection)
  By: SchaalX
  Type: Business Date
Business Dinner
7:00 PM - 9:30 PM
Business Dinner Belsimpel (CV selection)
By: Belsimpel
Type: Business Dinner

Walk-in
9:30 AM - 10:00 AM
Grand Opening
10:00 AM - 10:15 AM
Academic Introduction
10:15 AM - 10:35 AM
Keynote 1: Diving into the Consumer's Mind - Unveiling Real Needs and Desires
10:35 AM - 11:10 AM
Coffee Break
11:10 AM - 11:30 AM
Keynote 2: A Customer-Centric Odyssey - Discovering the Digital Thread in Customer Journeys
11:30 AM - 12:05 PM
Leeflang Thesis Award
12:05 PM - 12:25 PM
Keynote 3: From Transaction to Trust - Cultivating Everlasting Connections
12:25 PM - 1:00 PM
General Lunch
1:00 PM - 1:50 PM
Masterclass
1:50 PM - 3:50 PM
Workshop Business Masterclass
By: Bart van Hattum
Type: Workshop (mandatory)
Coffee Break
3:50 PM - 4:10 PM
Discussion Panel: Beyond Data and Analytics - Safeguarding Human Data in Tech-Driven Marketing
4:10 PM - 4:45 PM
Final Considerations
4:45 PM - 5:00 PM
Network Social
5:00 PM - 6:00 PM
Network Social
By:
Type: Network Social

Walk-in
9:30 AM - 10:00 AM
Grand Opening
10:00 AM - 10:15 AM
Academic Introduction
10:15 AM - 10:35 AM
Keynote 1: Diving into the Consumer's Mind - Unveiling Real Needs and Desires
10:35 AM - 11:10 AM
Coffee Break
11:10 AM - 11:30 AM
Keynote 2: A Customer-Centric Odyssey - Discovering the Digital Thread in Customer Journeys
11:30 AM - 12:05 PM
Leeflang Thesis Award
12:05 PM - 12:25 PM
Keynote 3: From Transaction to Trust - Cultivating Everlasting Connections
12:25 PM - 1:00 PM
General Lunch
1:00 PM - 1:50 PM
Workshop
1:50 PM - 3:50 PM
General GDBC AI Masterclass
By: Bas Baalmans
Type: Workshop (mandatory)
Coffee Break
3:50 PM - 4:10 PM
Discussion Panel: Beyond Data and Analytics - Safeguarding Human Data in Tech-Driven Marketing
4:10 PM - 4:45 PM
Final Considerations
4:45 PM - 5:00 PM
Network Social
5:00 PM - 6:00 PM
Network Social
By:
Type: Network Social