| Timeslot | Activity | Who | Location |
| 09:15 - 10:00 | Reception | Business Lounge | |
| 10:00 - 10:15 | Grand opening |
Daan Slegt (Chair MARUG Conference) Tristan Hofman (Chair of the Day) |
Kinepolis |
| 10:15 - 10:35 | Academic Introduction | Jori van de Spijker (Global Head of Brand and Communication) | Kinepolis |
| 10:35 - 11:10 | Keynote 1: Swapfiets |
Kim van der Velden (Brand Manager & Social Media Manager at Swapfiets)
|
Kinepolis |
| 11:10 - 11:30 | Break | Kinepolis Foyer | |
| 11:30 - 12:05 | Keynote 2: Workplace Pride |
Michiel Kolman (Co-chairman at Workplace Pride)
|
Kinepolis |
| 12:05 - 12:25 | Leeflang Thesis Award |
Peter Leeflang (Founder of the MARUG) Martijn Keizer (Professor of Marketing at the Rijksuniversiteit Groningen) |
Kinepolis |
| 12:25 - 13.00 | Keynote 3: ING | Michiel Jansen (Global Conversion Optimisation Lead) | Kinepolis |
| 13:00 - 13.50 | Lunch or Recruitment Lunch | Partners | Business Lounge, Wine&Dine |
| 13:50.- 15.50 | Workshops | Partners | Workshop rooms |
| 15:50 - 16:10 | Break | Business Lounge | |
| 16:10 - 16:45 | Keynote 4: Microsoft |
Job Wentink & Julie van Loef (Microsoft)
|
Kinepolis |
| 16:45 - 17:00 | Closing remarks |
Tristan Hofman (Chair of the Day) Daan Slegt (Chair of the MARUG Conference) |
Kinepolis |
| 17.00 - 18.00 | Business Dates and Social | Partners | Wine&Dine, Hattrick's Pub |
| 19.00 - 21.30 | Recruitment Diner for selected students | Partners | News Café |
| 22.00 - 02:00 | Afterparty | 't Vaatje |
