SchaalX
SchaalX trainee for a day: work on a real A/B-testing case
Curious if a marketing traineeship could be the perfect kickstart for your career? In this interactive workshop, you’ll step into the shoes of a SchaalX trainee and work on a real-life case. Pascal, a former Groningen student and current trainee, will share his experience working at Arbo Unie. You’ll tackle a real challenge: how do you recruit occupational physicians in a competitive job market? Work in teams to develop creative campaign ideas, pitch your strategy, and discover first-hand what it’s like to be a trainee at SchaalX! *You have to be fluent in dutch for this traineeship.
B&S Group
Fix the Drop-Off: Redesign Your PDP for Success
More conversions with the same number of visitors? In this hands-on workshop, we dive into the theory behind CRO. Get an exclusive behind-the-scenes look at Topdrinks, an international online liquor store. Learn essential UX principles, improve the conversion rate of the Topdrinks product page, and compete for awesome prizes!
Elevation Group 
The power of persuasion and negotation
Ready to elevate your game and use the power of persuasion and negotiation like a true sales master? Join the Elevation Group Masterclass where we unravel the secrets to asking the right questions, influencing people, and leveraging these skills to triumph in negotiations! Ever wondered how some people effortlessly steer conversations, leaving others in awe of their influence? It's not magic; it's the skillful craft of persuasion! In our Masterclass, you'll dive deep into the psychology behind persuasive communication, discovering the keys to capturing attention, building trust, and inspiring action. Here's a sneak peek at what awaits you:
Asking the Right Questions: Uncover the power of strategic questioning to unravel motivations, needs, and desires. Questions are not just words; they are tools that open doors to understanding.
Influence Mastery: Explore the psychology of influence and persuasion. Discover how to appeal to emotions, build rapport, and leave a lasting impact on anyone you encounter.
Real-world Applications: Put your newfound skills to the test through hands-on exercises and case studies. Our Masterclass isn't just about theory; it's about practical application and results.
Ready to become a persuasive powerhouse? Don't miss out on this opportunity to transform your communication and negotiation game. Seize your seat in the Elevation Group Masterclass now!
DVJ Insights 
This workshop explores how market research helps brands create impactful ads that drive growth. Through real-world case studies, students will learn what makes an ad effective and how data shapes advertising success. They’ll also get insights into a career in market research—analyzing data, working with brands, and turning insights into strategy.
Ormit Talent 
How to Connect Data and People: Navigating Project Management & Leadership
Management is both data and people. Numbers tell a story, but can you see the big picture? Are you ready to put your talents in project management and marketing to the test? In this workshop, you will dive into data and develop a powerful marketing strategy for the organization of tomorrow. Analyze data, manage stakeholders, and create an innovative approach that truly makes an impact. Show that you are the strategic thinker who knows how to combine numbers and creativity. We look forward to seeing you at our case challenge!
ING 
Can you GenZ-proof ING?
During the workshop given by ING we will explore how ING can benefit from digital transformation and customer experience to enhance efficiency and loyalty. Additionally, we will discuss how brands can use AI to create hyper-personalized digital experiences and how consumers might use AI to streamline their online interactions. Together, we will examine these trends and their impact on the future of ING.
Harvest Digital
Data-Driven Customer Journeys: Mastering Marketing Automation for Impact
During the workshop "Data-Driven Customer Journeys: Mastering Marketing Automation for Impact," we will take you into the world of customer journeys and marketing automation. We will start with an introduction to the customer journey and the importance of a data-driven approach. Then, it's your turn! You will design and map an omnichannel customer journey, strategically considering which channels to use, what data you need, and how to collect this data.