The registrations for the workshops of the MARUG Conference 2026 are open now. To give you an impression of what to expect, here are the workshops attendees are able to join.
Picnic
Picnic is expanding abroad!
Join the Picnic workshop to help us decide whether Picnic should expand overseas. In this workshop, you will get real insights into the different aspects of opening your business to a new market.
You will get data, brainstorm about the best approach, work together to find answers and present your findings in our Picnic format. You will have the chance to show that you can take responsibility on a topic, and steer how we should tackle it. In the course of the case, you will also learn about the different teams and operations within Picnic, for example our Commercial side (buying and creating our assortment), Supply Chain (optimizing operations and logistics) or Business Development (new ideas and markets). Do you have what it takes to tackle our next challenge? Join the Picnic case!
Belsimpel
Unlocking the Gen-Z Campaign Funnel
In this workshop you will step into the shoes of a marketeer at Belsimpel and work on a realistic case: attracting and converting Gen-Z for the launch of Google newest Pixel phone. You'll work in teams to develop a full-funnel creative campaign strategy, from grabbing the attention, to conversion utilizing the SEE / THINK / DO / CARE framework.