Chairman of the day
Tristan is the co-founder of Spark, a company dedicated to helping organizations and young talent understand, connect, and thrive in The Era of Gen Z. Spark specializes in strengthening intergenerational connections and preparing companies for a future shaped by this dynamic generation.
Tristan Hofman will provide sharp insights, meaningful discussions, and actionable takeaways during the conference guiding us through the program of the day.
Speaker
Kim van der Velden - Brand & Social Media Manager at Swapfiets
"I've been working at Swapfiets for 4.5 years as a Brand Manager and for the past 1.5 years also as a Social Media Manager. I'm responsible for the Dutch and Belgian markets and the major campaigns launched in 8 countries. In my presentation, I'll take you through how we completely revamped Swapfiets' social media strategy: from boring statics to engaging content in various formats across different channels. We gave Swapfiets a face and fully aligned the social media strategy with our brand strategy."
Michiel Kolman - Co-chairman of Workplace Pride
Dr. Michiel Kolman is co-chair of the Workplace Pride Foundation Board supporting LGBTIQ+ workplace inclusion. He is the executive sponsor of Elsevier Pride and was listed three years in the Top100 ranking of most influential LGBT senior executives, most recently in 2024.
Michiel is Senior VP Strategic Networks and Academic Ambassador at Elsevier where he has worked for 30 years. Before Elsevier he worked for Wolters Kluwer in a division which is now part of Springer Nature.
At the International Publishers Association Michiel was President and he now chairs Inclusive Publishing and Literacy. At Elsevier and across the publishing industry Michiel supports thought leadership, the SDGs, promotes climate change and biodiversity, and pushes for a more diverse and inclusive world.
Michiel studied astronomy at Leiden University and holds a PhD from Columbia University in New York where he studied as Fulbright scholar.
Michiel Jansen - Global Conversion Optimisation Lead at ING
As Lead of the Conversion CoE I try to make ‘did you test that?’ the most asked question in ING. Being well aware that a small change on a page can lead to much better customer experience or millions of extra revenues makes me a motivated ambassador for data driven working. My years as owner and creator of startups and marketing manager for startups have made me value creativity and speed. Which I take with me in me recent roles at larger companies like ING.
Jori van de Spijker - Global Head of Brand and Communication at DVJ Insights
Jori van de Spijker is Head of Brand & Communication Research at DVJ Insights, one of Europe’s fastest-growing research agencies. With deep expertise in advertising effectiveness, brand growth, and consumer behavior, Jori helps brands navigate today’s fragmented media landscape with research that goes beyond data—bringing real consumer insights to life. Passionate about challenging conventional wisdom, Jori combines academic thinking with practical applications, ensuring marketers make decisions based on how people think and behave.
At the MARUG Conference, Jori will discuss the media behavior of Gen Z, how it differs from previous generations, and how marketers are responding to these shifts. The session will provide a behind-the-scenes look at how brands and organizations approach the challenge of engaging Gen Z in today’s media landscape.
Job Wentink & Julie van Loef - Data & AI specialist & Go To Market Manager at Microsoft
Job: "I've been working at Microsoft for four years, first in marketing, and for the past 1.5 years as a Data & AI specialist. I help companies strategize their approach to AI and data-driven innovation."
'Julie: "In my role, I strive to contribute to the security and compliance of people and organizations within the Netherlands, ensuring AI innovation remains ethical and trustworthy."
"In our keynote, we will explore the next wave of AI innovation and its impact on the way we work - today and in the future. We’ll share how Microsoft leverages AI, how businesses are creating their own AI-driven solutions, and how you can apply these technologies yourself. From boosting efficiency to unlocking new opportunities, AI is reshaping industries and workflows. But with great potential comes responsibility - how do we ensure AI is used effectively and ethically? We hope to inspire you with insights and practical tools to navigate the AI-driven future. Looking forward to seeing you at the MARUG Conference!"
