Chairman of the day
Tristan is the co-founder of Spark, a company dedicated to helping organizations and young talent understand, connect, and thrive in The Era of Gen Z. Spark specializes in strengthening intergenerational connections and preparing companies for a future shaped by this dynamic generation.
Tristan Hofman will provide sharp insights, meaningful discussions, and actionable takeaways during the conference guiding us through the program of the day.
Speaker
Kim van der Velden - Brand & Social Media Manager at Swapfiets
"I've been working at Swapfiets for 4.5 years as a Brand Manager and for the past 1.5 years also as a Social Media Manager. I'm responsible for the Dutch and Belgian markets and the major campaigns launched in 8 countries. In my presentation, I'll take you through how we completely revamped Swapfiets' social media strategy: from boring statics to engaging content in various formats across different channels. We gave Swapfiets a face and fully aligned the social media strategy with our brand strategy."
Michiel Kolman - Co-chairman of Workplace Pride
Dr. Michiel Kolman is co-chair of the Workplace Pride Foundation Board supporting LGBTIQ+ workplace inclusion. He is the executive sponsor of Elsevier Pride and was listed three years in the Top100 ranking of most influential LGBT senior executives, most recently in 2024.
Michiel is Senior VP Strategic Networks and Academic Ambassador at Elsevier where he has worked for 30 years. Before Elsevier he worked for Wolters Kluwer in a division which is now part of Springer Nature.
At the International Publishers Association Michiel was President and he now chairs Inclusive Publishing and Literacy. At Elsevier and across the publishing industry Michiel supports thought leadership, the SDGs, promotes climate change and biodiversity, and pushes for a more diverse and inclusive world.
Michiel studied astronomy at Leiden University and holds a PhD from Columbia University in New York where he studied as Fulbright scholar.
Michiel Jansen - Global Conversion Optimisation Lead at ING
As Lead of the Conversion CoE I try to make ‘did you test that?’ the most asked question in ING. Being well aware that a small change on a page can lead to much better customer experience or millions of extra revenues makes me a motivated ambassador for data driven working. My years as owner and creator of startups and marketing manager for startups have made me value creativity and speed. Which I take with me in me recent roles at larger companies like ING.
